[re]

BySage
Website

growing a new website for BySage

BySage is a San Diego streetwear brand reimagining everyday wear with earth-toned, high-quality collections.

BySage’s founder Cameron sells via Instagram, TikTok, and a BigCartel site for limited drops, making it hard for customers to see his full range.

placeholder

that's where we come in

After hearing about this problem, we built a platform to centralize products, showcase craftsmanship, and deliver an intuitive, nature-inspired shopping experience.

how might we

Strengthen BySage’s online shopping experience as a small brand, focusing on unique storytelling and customer service.

I’m dedicated to crafting beautiful and highly functional designs that seamlessly align with my clients' unique needs and long-term goals.

what does the competition look like?

Most competitors lacked comprehensive filtering options, making it harder for customers to browse efficiently.

Few brands combined high-quality product imagery with clear size and fit guidance.
These gaps informed our design priorities, ensuring BySage’s site offered intuitive navigation, rich product details, and personalized shopping tools.

now lets learn more about who are customer are

We gathered 23 survey responses from potential, non-frequent, and frequent customers

90%

Found the brand through social media (mainly Instagram and TikTok)

40%

Questioned the legitimacy and wanted more background

87%

Of those who had previously bought a product were satisfied and would purchase again

On purchase hesitations, one respondent said:

"I really like the vibe of the business, but the only thing I can really base it off of is the Instagram and there are so many brands like this that exist so it doesn't really stand out as much"

lets put a face to these customers

How did we come up with these clients?

When surveying, the primary demographic for BySage’s products was mainly a younger audience

With the new website, we wanted to ensure to capitalize on his primary demographic, but also be able to reach other age-ranges by helping the overall discoverability of the brand